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Behind the Headlines With Lynda Fernandez

Cision

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. How do you create brand communication on a global scale?

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. Like the investment world’s emphasis on the diversified portfolio, the building of a brand calls for diversified activities. Yet there’s the rub.

Company 60
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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. That’s the challenge AI presents.

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Fast Five Q&A With BusinessWeek Senior Writer Stephen Baker

Bad Pitch Blog

Baker is one of the New York technology reporters for BusinessWeek; he began to report on tech in Paris (Rue Oswaldo Cruz, 16th ar.) Before the whole technology bug hit him, Baker was bureau chief in Pittsburgh and also in Mexico City, which are two cities with nothing in common, which probably makes for fascinating cocktail conversation.

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5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Why Journalistics? .

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Why Journalistics? .