Doctor Spin

JANUARY 2, 2024

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

Mark My Words

JUNE 20, 2019

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2004: Writes The Spectator that Liverpudlian fans were drunk and therefore partially responsible for the Hillsborough disaster.

Brand 68

Brand Branding Journalism Leadership 68

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy!

Education 52

Education Marketing Conference Agriculture 52

Flatiron Communications

JANUARY 12, 2017

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does.

Journalism 28

Journalism Guidelines Government Training 28

Bad Pitch Blog

AUGUST 1, 2008

Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. So, this is a reason BPB wanted to hear his thoughts on the state of journalism, PR and the thing we call "today''s media." But there will be holes in coverage.

Journalism 40

Journalism Report Twitter Enterprise 40