Doctor Spin

JANUARY 2, 2024

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Through a mix of long nights (studying this time, instead of partying), second chances and serendipity, I was accepted into the Ohio University E.W. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. If you enjoyed this post, you might also like: Branding Heroin: Why Marketers Love Verbs and Lawyers Do Not. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

JANUARY 27, 2016

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). For inspiration, consider the Visions some popular global brands have clarified.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). For inspiration, consider the Visions some popular global brands have clarified.

Blogging 40

Blogging Strategy How To Writing 40