purpose-driven-organizations-show-greater-employee-trust-among-other-benefits 
Institute for Public Relations
JANUARY 3, 2023
As a result, some focused their efforts on leading with purpose. Purpose is an organization’s fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies.
Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be These won’t be used for major bylines, important press releases, and other critical missives where every word counts. More show and less tell.
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