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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Send More Multimedia in PR Pitches. We have not yet relied on video to tell the whole story for a brand or pitch, but we like the opportunity to include it in our repertoire when we have the resources to produce or supplement content,” she says. Many of those images show up in magazines, newspapers and blogs, she says.