The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
NewsWhip
JULY 14, 2020
It also enabled us to triage the top ‘trending’ articles so we could see where the media narrative would focus, provide our spokespeople with regularly updating messaging, and even prioritise media requests depending on which publications were leading the debate. We recently had a conversation with a public affairs client.
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