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Monday Roundup: Hook Your Audience

Waxing UnLyrical

How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way. Ask the PR Expert: What’s a “Hook”? Why: “To find an effective hook, we have to get into the mind of the audience. Not just any audience. ” 3.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 62% of journalists had no-preference on the “best day to pitch”; although 20% said Monday and 10% said Tuesday; however, morning is still best as “64% prefer to be pitched before noon.”

Survey 170