Waxing UnLyrical

AUGUST 9, 2011

A week ago today, I spoke to Marshall Sponder for the very first time. I was quite excited, because I’ve been following his blog for ages. I mean, when you spell “measurement geek,&# you are really spelling M-A-R-S-H-A-L-L-S-P-O-N-D-E-R.&#. I know you’ll enjoy digging into it.

Analytics 83

Analytics Measurement Social Media Data 83

Waxing UnLyrical

AUGUST 24, 2011

Last week Marshall Sponder returned to the bi-weekly #measurePR Twitter chat. As I said when I wrote up his previous “appearance,&# this is someone who eats, lives, breathes measurement, and that always makes for a good guest. Here’s the transcript of #measurePR with Marshall Sponder (Part II).

Measurement 65

Measurement Analytics Data Creativity 65

Waxing UnLyrical

JULY 26, 2011

Last week’s #measurePR chat was interesting. Well, it’s always interesting, but last week I was teaching a workshop in Houston , and #measurePR was a part of it. Did I get sufficiently Texan with that previous sentence?). (Did Did I get sufficiently Texan with that previous sentence?).

Social Media 77

Social Media Measurement Media Analytics 77