Measurement, SMB and Trends - Public Relations Today

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Track towards measurable and integrated performance-driven tactics that enhance trust and validation (during a shaky time) like influencer engagement, PR, affiliate programs and sponsored editorial.

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Consumer Trends Marketing SMB

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. Moment-intensive personalization.

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Public Relations Today

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

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