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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. The stage was set.

Writing 83
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. James Grunig assembled a team of six public relations academics and practitioners under his leadership. we continue to do research on the theory.

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Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. We hope to activate the accounting department first.