Remove Leadership Remove Measurement Remove Newspapers Remove Transportation
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can use it to measure and evaluate our success. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. Wearables have only just started to impact us.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150