How Amazon Uses Brand Storytelling to Inspire Investment
Beyond PR
AUGUST 25, 2016
You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Nobody will watch.”
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