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Why it’s important to prepare for a PR crisis

Prohibition

How to prepare and fix a PR crisis. They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis.

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Beyond the Word: Why Visual Content Matters in Communications

Cision

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.