Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
Cision
JUNE 6, 2017
Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. It takes a long time to build the reputation and earn the trust required to build this proprietary audience. They are taking the time to read and understand. 19 percent were piloting a program.
239 
Let's personalize your content