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Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. Dark Social and Influence. Content Shockwave.

Trends 83
Trends Publicity Analytics Software 83
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5 Amazing Facts You Must Know About Facebook Advertising

Cision

APRIL 5, 2016

And no where else are they so reachable, en masse, at such a low cost. These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement.

Advertising 120
Advertising Advertising Facebook B2C 120
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