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Beyond the Word: Why Visual Content Matters in Communications

Cision

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

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How to Effectively Communicate Your Rebrand

Beyond PR

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. New images. Blog post explaining new changes.