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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. James Grunig assembled a team of six public relations academics and practitioners under his leadership. Table 3: Academic criticism of the Excellence Theory.

Communications

Communications Analysis Web Handbook

Who talks to (and about) colleagues like that?

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. We hope to activate the accounting department first.

Employee

Employee Internal International Corporate

Public Relations Today

A critical review of Excellence Theory in an era of digital communication

Who talks to (and about) colleagues like that?

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