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Ethics

Guidelines

Internal

Trade Shows

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices.

B2B

B2B Marketing Measurement Social Media

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.

Social Media

Social Media Agriculture Marketing Media

Public Relations Today

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

15 Up-and-Coming PR and Social Media Marketers to Watch

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