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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Product roundups by other content creators.

Media 98
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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

People drop their phone and turn to the search engine to look for a repair shop. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. What does Google want in exchange? Did you know?