A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In Paradigms, System Theory and Public Relations[vi], Magda Pieczka says that the two-way symmetrical component of the Excellence Theory is over-idealised. I’m a PG Tips drinker myself.
60 
Let's personalize your content