November, 2013

Crisis #ProTip: The Truth is NOT Enough

Bad Pitch Blog

Crisis communications in today''s age leaves many of our best practices arount it moot. It''s an issue and an opportunity really. One rule I''d like to think that has stood the test of time shouldn''t have to be a rule in the first place: tell the #&$^$ truth! Take Toronto Mayor Rob Ford.

By: blagezz


you should check this site:).


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Don’t Just Stay In the Game, Win It: Strategies for Small Business Success

Maine PR Maven

by Paige Calahan, Content Advocate, SocialMonsters Think fast: Why do most new small businesses fail? According to the Small Business Administration (SBA), the top reasons are lack of capital, poor management of credit and lack of experience. This last point may be the most daunting. After all, how do you get experience other than trying […

Slides from My "Hacking PR" Talk

Where the Fishermen Ain't

Here are my slides from the PRSA talk I delivered recently , entitled " Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture is Critical to PR''s Future.". Hacking Public Relations from Edelman Digital. Open Source State of the Profession hacking open source pr prsa public relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Time for PR to Take Its Medicine - GUEST POST

Bad Pitch Blog

photo credit: liquidnight via photopin cc When Greg Brooks posted this on Facebook today, I was equal parts thankful and jealous. Greg''s one of the smartest people I know. And the following is good medicine for our industry.

Five Steps to Develop Your Social Media Marketing Campaign Strategy

Maine PR Maven

I wrote this article for the Central Maine Morning Sentinel’s Business Journal, which came out earlier this week. Jen Libby, our graphic artist, created the infographic to illustrate the five steps.