Crisis #ProTip: The Truth is NOT Enough
Bad Pitch Blog
NOVEMBER 6, 2013
'Crisis communications in today''s age leaves many of our best practices arount it moot. It''s an issue and an opportunity really. One rule I''d like to think that has stood the test of time shouldn''t have to be a rule in the first place: tell the #&$^$ truth! Take Toronto Mayor Rob Ford. It''s ironic that his crisis has kicked off because he DID tell the truth.
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