Uber CEO Hopes to Remake the Brand’s Reputation
Ronn Torossian
SEPTEMBER 15, 2018
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost. Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case.
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