Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. VISUAL REAL ESTATE. Especially when you’re talking about marketing and digital PR. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100