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Public Relations Objectives

Doctor Spin

Improve internal communications. Develop the PR strategy and keep the PR plan updated. Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.”

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Public Relations vs Marketing

Doctor Spin

In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. Because in a democracy, public opinion will ultimately shape public policy. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

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The Intranet: The Unsung Hero Amongst PR Channels

Doctor Spin

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This includes document management systems, digital libraries, and databases.

System 52
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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. Adam is a digital marketer. . “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? He runs Stuart Bruce Associates.