Remove Customer Service Remove Ethics Remove Exercises Remove Newspapers
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Behind the Headlines With Brandon Puttbrese

Cision

Working at newspapers for a few years taught me to always consider the audience when you’re writing. For many companies, their social media presence also doubles as customer service. In a crisis, ethics has to be a top consideration. How do you help brands create communication that inspires action?

Crisis 0
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner.

Media 74