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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. That’s how long it takes to type a 140 character tweet. The result of what you do.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. During the pandemic he handled himself perfectly and quite deservedly was a "star", I believe many of his remarks and responses to questions will go down in the history of modern crisis communications.