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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

In Wikipedia. It enables us to predict and interpret others’ actions, empathise, and communicate effectively. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. In Wikipedia.

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PR Lessons from the Trump White House: Uniting Lawyers and PR Pros

MaccaPR

That is very different from the role of PR people, who are focused on protecting a client‘s reputation in the court of public opinion. It’s interesting to learn that President Trump’s attorney, William Cohen, is described on Wikipedia as “an American attorney who works as a lawyer and spokesperson for US President Donald Trump.”