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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Publicity

Publicity Media Advertising Advertising

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics

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Public Relations Today

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

PR on a Budget: 10 Tips for Smarter Spending and Better Results

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