Crisis Communications, Document, Product Launch and Writing

Why a business case may be the missing key to securing your PR budget

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

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What Does PR Stand For?

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. Crisis Communications.

Crisis Communications

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Public Relations Today

Why a business case may be the missing key to securing your PR budget

What Does PR Stand For?

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