Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without
Sword and the Script
MAY 25, 2021
Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. 72% trust a business that “treats customers well, even in tough times.”.
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