Break These PR “Rules of Engagement”
ImPRessions - Crenshaw Communications
APRIL 18, 2017
Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Instead, boil it down to three simple steps. Ask for credentials and applicable case histories. Announce all news with a press release.
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