Mindful Marketing

OCTOBER 30, 2015

By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. Why didn’t a certain campaign yield the expected results?

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. Who and why?

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

DECEMBER 17, 2015

I love that it keeps you on your toes and you need to move smartly, fast and creatively. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work. What is your favorite season and why ? Make it more rigorous and analytical.

Communications 50

Communications Marketing Internal International 50