Remove Creativity Remove Marketing Remove Telecommunications Remove Viral
article thumbnail

Beyond the Word: Why Visual Content Matters in Communications

Cision

The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Social media is seen as a relative latecomer.

Ethics 52