Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak
Ethical Voices
JANUARY 8, 2024
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.
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