Creativity Interviews Knowledge Base Leadership 
wiredPRworks
AUGUST 2, 2016
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?
Contently - Strategy
NOVEMBER 27, 2018
We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Interview your existing customers to find out more about their demographics, habits, and preferences. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”
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