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Digital journalism is alive but is digital PR?

Norton's Notes

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

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How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?