{PR}edict: Predictive Analytics and the Future of PR, Part 3
Shift Communications
SEPTEMBER 18, 2017
The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Using machine learning software such as timekit, scikit-learn, etc. What Would PR Do?
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