Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 98

Social Media Marketing Media Creativity 98

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. Social Media Marketing Podcast. 29) John Dennis. Smart Time Online. 48) Ryan Jenkins.

Social Media 120

Social Media Marketing Pinterest Media 120