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Five myths about shaping online reputations.

PR in High Definition

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Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Think about the recent BrewDog employee backlash scandal , for example. Everything requires a fast reaction.

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Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Other challenges include ethics, power, propaganda and Western bias. The original creator of the message has no control over how a message passes through a network or how it is modified en route.

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Public Relations Today

Five myths about shaping online reputations.

A critical review of Excellence Theory in an era of digital communication

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