Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency
Waxing UnLyrical
APRIL 11, 2019
For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. SA developed a website for the campaign and focused on social media and media relations to build awareness.
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