The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company
Sword and the Script
AUGUST 13, 2019
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.
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