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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. The recent ousting of Boeing’s CEO, brought in as a reformative leader, signals the magnitude of the crisis and the imperative for transformational change.

Crisis 52
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Does emotion have a place in PR?

Prakkypedia

Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. In both cases, the employees involved may have been hurt, confused, shocked and angry.

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Sick and Healthy "Viral Marketing"

Mindful Marketing

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.