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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 108
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Build the camaraderie needed to face crises.

Crisis 163
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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 166
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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120
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A Chapter Map: Planning to Prepare for Future Crises

PRSay

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list? Pick one, study it as a team and then follow the steps to writing a plan.

Crisis 78
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McKinsey’s Cautionary Tale for Communicators

PRSay

Over the past 30-plus years, Nick Kalm has worked with hundreds of leading corporations, nonprofits and academic organizations and their leadership teams to enhance, protect and restore their reputations — addressing their most pressing opportunities and challenges.