Remove Content Marketing Remove Pharmaceuticals Remove Viral Remove Writing
article thumbnail

10 Types of Content That Drive Demand & Boost Engagement

Cision

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy. Surveys & Research.

article thumbnail

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. But let’s be real — it’s not sexy. Surveys & Research.