Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Less static content. Adherence to privacy regulations.”. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 111

Education Employee Measurement Agency 111

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148