ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Offer honest feedback. Explain what is required

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Here are some ways to construct a killer content calendar and get the most out of it. Refresh with formal creative sessions. Other tips for a productive brainstorm include coming prepared, creating a time cap, and taking thorough notes. A good content calendar is like a roadmap that helps a brand tell its story.

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How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

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How To Construction Product Launch Local 120

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. New brand strategy is not about putting a new spin on an existing product. Brand Development for a New Brand.

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