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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can understand how Facebook and Twitter conversations can represent different parts of the community. The first and foremost for me is ethics and governance.

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Firefighter Called Racist Sues

Reputation Specialist Michael Toebe

The claim states that email was later sent to a reporter in Winnipeg, resulting in a news story, that French and his legal team assert "implied that French was racist and refused to render care to the patient because they were a member of an Indigenous community." It’s a matter of public safety, professionalism, ethics, reputation and trust.