Remove Community Remove Document Remove Measurement Remove Trade Shows
article thumbnail

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67
article thumbnail

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Audiences fragmented into smaller online communities around shared interests.

Marketing 168