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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

[i] The model describes the different forms of communication between an organisation and its stakeholders. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

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Who talks to (and about) colleagues like that?

PR Conversations

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Gender-inclusiveness aside, there’s a plethora of other areas that need similar “consciousness” in communication. Consciously think of it as in-sourcing communication and employee engagement.