Why and how PR pros should adopt the PESO model

PR Daily

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms.

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Why and how PR pros should adopt the PESO model

PR Daily

It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. Shared media is another term for social media, and refers to the many ways organizations have begun to use it as their main source of communications—internally and externally. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms.

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Defining the “Post-Truth” Environment

Return on Reputation

In recent posts , we’ve talked about the so-called “post-truth” environment we find ourselves operating in as communicators. It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. Newspapers: 32% in 1996, 30% in 2006, 20% in 2016. After all, there are nuances to any specialized field in communications. Corporate Communications Gallup Post-Truth POTUS PR

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